Opened in 2004 and it was a successful gift shop and café specialized in high end Scandinavian design products and gourmet foods.
Located in Ordino, Andorra quickly became a destination store, attracting customers from each end of the country and abroad, who were looking for the perfect gift and a relaxed approach to shopping.
Studio BAG Disseny elaborate a total branding project which included the definition of the brand strategy and brand architecture at the corporate.
Starting out with an strategic analysis of the business, its capabilities and expertise, its existing perception in the market, its selected product and services, the trends affecting its store, and the needs of its clients, we defined the brand concept and positioning which is synthesized in the ambition to be a “Gourmet Boutique in Ordino”.